Business Center - Attivio

BUSINESS PROBLEMS

Attivio's platform was capable of providing powerful search experiences after ingesting structured and unstructured data. But then customers wanted to enable a whole Content Spotlighting framework where they could optimize the AIE Search engine using Campaigns, Keywords and Dictionaries. Core flow of Business Center involved, marketing administrators configuring Dictionary terms, setting up anticipating queries that front end users will enter and making those queries user dictionaries to serve Synonyms and Block word. Finally campaigns will be setup that used those queries. This module helped marketing team fune tune and customize search experiences that will be rendered when the end user searches. This is for a given specific period of time in order to highlight promotions, highlight certain offerings etc.

SOLUTION / MY ROLE

The UI and UX team devised a completely new module called "Business Center" which will allow running of Campaigns. Campaigns will have Controlled Queries which will consiste of inclusions and exclusions of keywords as well as ability to maintain a complete Data Dictionary. The user can then configure and control what is returned to the user as part of a search result. Involves setting up Promotions, Best Bets, Boosts and Blocks. I co-designed and fully developed Campaign Managment Module Although some mock ups were done, project was on a tight timeline. Consensus was gained on just minimal mockups, static pages and incremental completions. Customers were shown static pages some mockups and feedback was rolled in immediately.

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I fully developed and co-designed the Campaign Manager. I solely designed and developed Dictionary Managment Module.The Dictionary Manager allowed users to enter Stop Words, Acronyms and Synonyms in addition to the search weight to each. Terms could be uploaded and managed in thousands.

You can review documentation snippet on User Management and Business Center experience in detail here

DOMAINS

Data Discovery, Search Campaigns, Business Intelligence<

UX

User Research, Interaction Design, Visual Design

TECH

Angular, HTML/CSS, Spring MVC

DICTIONARY MANAGER

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CAMPAIGN MANAGER

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