BUSINESS PROBLEMS

HIDA (Health Industry Distributors Association) is a non-profit organization that represents the interests of the health industry distributors. They are a member of the U.S. Medical Supply Distribution Association (USMSDA) and the National Association of Chain Drug Stores (NACDS). HIDA reached out to Clarivate to help couple their data with Clarivate's medical supply data to create a more comprehensive view of the medical supply chain. HIDA's previous vendor was not able to provide the data in a way that was useful for their members.

MY ROLE

I directed the UX strategy and supervised design approach of this application. I brought the Product, SMEs and HIDA users together to define the scope and approach of the application. I established the research approach and worked closely with Product Director, to interview over 40 customers (60+ users) to gather requirements for product opportunity

HIDA group was using a competitor that we analyzed to get leg up on product and data experience. We also did a competitive analysis of the market to understand the landscape and opportunities. Requirements that did not exist before were now available as part of product discovery with Ux and Product collaboration

To envision the MVP of the product, I conducted 2 Design Sprints for 2 different personas. 5 customer were involved.

Several iterations of sketched were done to gain alignment.

Quick HiFi designs were procedured by my team, as a clickable prototype, to get early feedback on product approach and validate solution hypothesis

Alpha and GA releases were reviewed with users to obtain following success outcomes that were established with product teams at the start of the project