UX Leader and Strategist
I help implement UX Strategies using a player-coach model where I plan and coach as UX Manager, Researcher and UX Architect, while guiding the team in making visions and ideas into tangible and delightful product offerings.
As a Product Manager and Product Thinker I empower high performing teams to sustain smooth journeys from concept to backlog by using Story Mapping, MVP mindset, Product Prioritization and Go-to-Market strategies.
At core, being an agilist and having extensive experience as a Certified Scrum Product Owner, Scrum Professional and Scrum Master, I enable teams and companies ramp up on an agile path.
Blogger and Speaker
I write about UX, agile, tech and working with people. I love speaking at local and national events so that I can give back to a wider community by sharing my know-how and experiences, while learning from them.
My UX Strategy and design team methodology is founded upon Design Thinking. This enables me to be modern and impactful to my employers. I have utilized this methodology for greenfield as well as existing products and services. I have found that I can tailor this approach as needed to meet the need and speed of any project at hand. I have also matured variations of this to scale. I have used this as ongoing Agile sprint-based model as well as in a Design Sprint setting. However, talking to customers and end users is at the core of it all. We are never our users, hence we need to talk to the folks who are.
My Hiring / Team Development Process
When hiring, I like to hire UX generalists who have a T-Personality having strong skills in at least 2 of the three main tenants of UX, i.e. Research, Interaction Design and Visual Design
When working in teams, I like to embed UX in product teams using dotted line reporting structure but belonging to a UX guild or central team. I like to operate as Player-Coach while practicing high EQ. Shared Understanding is key to teamwork. I strongly believe in quality over speed & speed over perfection. Practicing Psychological Safety in central to all my engagements.
skills & domain experience
UX Maturity, Design Sprints, Design Thinking, Design Systems, Journey Mapping, Design Teams, Lean UX
Interviews, Contextual Inquiries, Personas, Usability Testing, A/B Testing, Analytics
User Centered Design, Design Thinking, Wireframes / Flows, IA
Player-Coach, Hiring, Performance Reviews, Resource Budgeting
Sketch, Invision / Invision Studio, Framer X, Zeplin and Mural
Omni-channel Product Strategy, Roadmap Planning, Story Mapping, Kano, MVP Development, Value / Risk Models, Competitive Analysis, Go To Market
React & Redux, HTML5 & CSS, Progressive Web Apps
B2B Individual & Commercial Health Care
BioPharma Lifecycle, Data Analytics
Population Health Management
Medicare, Medicare Advantage
B2C Digital Health
Building Information Management
Big Data Analytics
Loyalty Information Platforms
Enterprise Asset Management and Change Control Management.
Jan 2020 - Current
Senior Director, User Experience
Focus on multi-product UX strategy, Org UX maturity strategy encompassing user research, iterative design process, large scale design systems, Product Ops strategy using Pendo, and UX team management. Domain business focus is on empowering Big Pharma life sciences product cycles with on-demand data, reports, and analytics on biopharma market assessment, market access, Medtech, and digital market engagement.
Products powered by Big data and AI. Serving top 100 BioPharma customers. DRG was acquired by Clarivate in Jan'20202
Jan 2016 - Dec 2019
Director, User Experience / Product Manager
I am currently overseeing the UX Strategy around Healthcare Payor and Care Management domains while managing two main products and multiple internal products/initiatives. I have established an experienced design team, setup a tool ecosystem, design systems and processes.
As Product Manager:
- I have conceived and launched an MVP for a stealth initiative around Care Management domain.
- I am leading conception and development of Configuration Management System.
- I am also also helping commercialize integration offerings coming out of Professional Services
Sept 2014 - Apr 2015
Focus was on improving UX and leading UI/UX Architecture of BIM 360 Field SaaS targeted towards the Architecture, Engineering and Construction (AEC) industry.
Nov 2015 – 2018
Advising multiple founders on UI / UX aspects of MVPs.
Nov 2010 - Sep 2014
Focus was on UX and leading full stack UI Architecture of Attivio's PaaS products including Active Intelligence Engine (AIE) in its Enterprise Search & Big Data/Big Content ventures. Applications included Search Interfaces & Analytics Dashboards, System Performance Monitoring, Dictionaries and Content Spotlighting.
Oct 2003 – Nov 2010
Advisory Software Engineer
Focussed as one of the technical leads for the core UI framework on MAXIMO platform. Worked closely with UX. At the time, MAXIMO was central to IBM's successful portfolio of Asset Management, Service Desk, Change & Configuration management & many other industry solutions. Projects were Agile with Scrum. Client facing role many times. Designed UI, APIs, Frameworks, Libraries and Tool Sets. Gained good team facilitation skills.
Nov 2004 – Nov 2005
Helped setup, grow and execute programs for the non-profit. Managing IT functions including designing and deploying up the competition websites.
MS, Information Technology
Majors: Data Structures, Databases, E-Commerce, Java, Information Security Engineering, Web Applications, IT Project Management, User Experience. Distinction in Dissertation: A KPI Based Approach To Software Defect Monitoring And Management.
Bachelor of Commerce (Honors)
Majors: E-commerce, Cost Accounting, IT
Advanced Diploma in Computer Applications (A Level)
Computer Software and Data Structures, UX,'C',System Analysis and MIS, Databases,Computer Graphics,Data Communication & Network.
TRAINING / CERTIFICATIONS
Leadership and Management Training
Handpicked for a 12 day immersive program on continuous learning and education on management and leadership development.
IDEO'S Approach To Uniting Rigor AND Creativity to Create a Successful Strategy
Insights to Innovation
IDEO'S Approach To Gathering Human-centered Insights That Fuel Innovation
Certified Scrum Product Owner
Trained by the renowned Jeff Patton (Author: User Story Mapping).
Certified Scrum Professional
Certified Scrum Master
- Digital Health